Hi! I’m a graphic designer specializing in brand identity. I graduated from university with a degree in Marketing and Graphic Design. My initial introduction into the world of design came from my love of photography. Driven by a passion for understanding how we communicate identity through visual elements, I fell in love with the development of visual identity systems.

As I became more experienced in this field, I began working with many different clients. Some with pre-existing identities, some with little to no existing visual identity, and some that simply needed to be revamped (although it’s not really that simple).

My approach revolves around breathing life and expression into brand identity. This takes form in many ways, some of which the average person tends to miss when conveyed incorrectly. Applying the lens of marketing to the design side of brand identity is essential for the success of creating a cohesive visual identity. The application of these skills across many clients in different fields is how I developed the necessary skillset and a love for the craft.