Cortico & Netos

Branding, Strategy, Web Design, Publication Design

Cortico & Netos is a Portugese tiling company that creates handmade tiles from discontinued style lines from the 19th-21st century.

The Challenge

Cortico & Netos is a highly unique company, with a highly unique positioning within the industry. Their pre-existing visual identity was flat and simple, mainly focused on using imagery of their tiles to represent the brand. While this created unique visuals, their communications feature nearly identical pictures of the store, leaving Cortico & Netos limited to conveying their physical space. We worked to move beyond this.

The Solution

I began with redesigning the brand’s identity following the client’s vision. Our ultimate goal was to enhance and modernize the brand while maintaining the same core elements of their visual identity. This came to fruition in the form of a redesigned logo system, along with complementary color and typography.

Once the updated brand elements were ready, I compiled everything into a cohesive brand style guide for anyone working with the brand to be capable of applying the brand by the set standards.

In design, outcomes without process lack value. In a world where an image can be generated in seconds, outlining an in-depth process is more valuable than ever.