Lemons of Love
Branding, Strategy, Merchandise.
Lemons of Love is a non-profit organization that provides care packages and ongoing support to those impacted by cancer. Lemons of Love has stood on its own thanks to its founder and community of those in support of a common goal: to put a smile on the faces of those going through such a difficult battle.
I’ve been incredibly grateful for the opportunity to support this cause and help this organization using my experience with Graphic Design. Working with the founder and COO, we focused on figuring out how to enhance the image of the brand, without replacing the existing general look of the brand.
The Challenge
Lemons of Love’s previous brand identity revolved around one logo for every application. While this logo stood out for its uniqueness, its overly complex design translated poorly to several applications.
Additionally, the brand lacked set standards for applying the brand’s elements. This resulted in an incohesive portrayal of the brand to the point where their social media and other digital mediums were very difficult to associate with the brand.
The Solution
I began with redesigning the brand’s identity following the client’s vision. Our ultimate goal was to enhance and modernize the brand while maintaining the same core elements of its visual identity. This came to fruition in the form of a redesigned logo system, along with complementary color and typography.
Once the updated brand elements were ready, I compiled everything into a cohesive brand style guide for anyone working with the brand to be capable of applying the brand by the set standards.
Many of Lemons’s community partners have ties to the professional racing industry. In the past, they have received sponsorships and had their liveries on the race cars. Working with the founder, we’ve come up with concepts for F1 Livery designs for potential use and to benefit the brand.
In design, outcomes without process lack value. In a world where an image can be generated in seconds, outlining an in-depth process is more valuable than ever.
Process & Outcomes
